OpenAI launches Businesses in ChatGPT: verified profiles and brand agents

ProductsHUDERA AI team · 2026-11-10

On 10 November 2026 OpenAI announced a beta called Businesses in ChatGPT. The first part is Business Hub: a console where a verified company can update its details and product information such as prices and availability, and see how often ChatGPT mentions it, how many people click through to its website and which topics drive those mentions. The numbers are aggregated, and OpenAI says it does not share user conversations with businesses.

The second part is Business Agents: an agent under the company's name that answers customer questions from the company's own information, in a chat that is clearly labelled and kept apart from ChatGPT's own answers. This part starts only with eligible ecommerce and online service businesses in the United States, with no date given for other countries. A company can also sponsor its agent as a labelled ad. Coverage says neither verification nor paying guarantees a higher place in ChatGPT's independent answers.

What does this mean for your business?Your customers ask ChatGPT about products and services before they reach your website, and this is the first official way to see how your company shows up there. Agents are not available in our region yet, but you can already check whether your company is eligible to claim a profile, and make sure the product and price information on your own site is clear and accurate.

Sources

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